Visibility is the
buzzword in business at the moment.

Visibility of
movements of products, who’s buying, who’s not buying, where products are
located.

We know that
technology, such as barcoding and RFID, can help provide this visibility needed
that allows businesses to be more effective in their process management and
decision making. The critical factor for all this technology to work is a
label.

The humble label
gives something an identity. This identity allows for that something to be
tracked and monitored.

So, when you think
about it, the label is the most critical component in the visibility challenge.

Whether it is a
delivery label, product label, barcode or pricing label, a label needs to be
printed. Of course, you need a printer, but what printer?

Selecting the right
printer can be complex but that is where we can help. 

Here’s a few thigs to analyse before choosing a label printer

What will the
labels be attached to?

Will your labels be
placed on cardboard, metal, jewellery or cloth?

We know that the
majority of businesses will be attaching labels to carboard boxes but there are
many other uses of labels and a multitude of surfaces to attach them to.

Knowing what
surface the label is attached to will help us determine what type of label you
will need to print and therefore the printer that is best suited to that
application.

What size label?

Label sizes vary
depending on the application so understanding the size of labels you print will
ensure we can select a printer that is big enough to cater for your needs as printers
come in different print widths.

How long does the
label need to last?

This may sound like
an odd question but determining how long your labels need to last will help us
to determine what kind of print technology should be used. Some printer
technology will be great for short to medium term printing and others for
longer life.

How many labels do
you need to print?

This is one of the
most important questions to answer when it comes to ensuring you get the right
printer for the job.

The simple formula
is, the more you need to print, the heavier duty the printer needs to be.

Your aim is to have
a reliable printer that can handle the printing load you require without
breaking down.

Printers that are
designed for high volume printing will also cater for larger label rolls so more
printing between refills.

Our biggest tip is
to pay attention to your printer selection and not just shop for the cheapest
solution that you think may work. It is better to ask an expert to make sure
you don’t waste time and money on trying to work with the wrong solution and
upsetting your workflows.

The good news is
that there is a label printer for all applications, and we can help point you
in the right direction.