Barcodes.com.au Helps Improve Efficiency at Australian Open

Company Profile- Tennis Australia

Tennis Australia founded in 1904 is the
governing body for the sport of tennis in Australia. In order to promote Tennis, they conduct many
premier events such as Australian Open, The Davis Cup, Brisbane International
and more. The Australian Open is one of the biggest events in tennis. There are
only four Grand Slam events in the world and the two-week Australian Open is
the first each year, kicking off the annual tennis calendar before players
follow the circuit to the French Open, Wimbledon and US Open. 2019 Australian Open
attracted,
793, 435 fans to
Melbourne Park during the two weeks making it the best-attended tennis
tournament in the world. Domestic TV
broadcast reached
10.5 million viewers while international broadcast
reached more than
900 million homes in 43 countries.

The challenge

Tennis Australia partner with event
organisers all over the country for event logistics, event transport, catering,
traffic management, hospitality facilities and much more, in order to create a
world class guest experience for thousands of people during this event. When it
comes to organising larger scale events with thousands of people and third
party event organisers, event security entails far more than just dotting the
venue with security personnel. The
process is quite complex and requires extensive coordination. Tennis Australia
reached out to Barcodes.com.au to help find a solution to give access to the
thousands of logistics people to the various venues in order to help them in
strengthening the security and to keep a record of who enters and leaves the
premises.

The Solution

Barcodes.com.au implemented a solution
using Brother RJ3150 mobile printers and labels to print short term passes
embedded with QR codes. Each member who was involved in making this event a success
needs to present this. Using the mobile printers as solution gave Tennis
Australia the flexibility to print temporary passes on demand where and when
they need them.

The benefits

• Improved security
• Provide greater visibility over the events
• Enhanced event flexibility and control
• On demand printing of passes
• Increased operational Efficiency
• Improve Officials Experience
• Eliminated paper work and reduce human error
• Cost effective and reliable solution